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With millennial employees well and truly integrated into today’s workforce, all employer eyes are now on generation Z. The world’s youngest generation are graduating and entering our offices, and by 2020, they’ll make up 20% of the working age population in Australia. So companies that are preparing for gen Z today will be the ones successful in attracting and retaining this generation’s top talent.
But who is generation Z and what can organisations expect from them?
Although the start and end points vary between countries, in Australia, generation Z typically refers to people born between January 1995 and December 2002. Generation Z are the largest generation ever: they make up 20% of Australia’s total population and globally, there are more than 2 billion gen Zers.
The oldest in this generation are turning 24 this year, which means they’re finishing up university and entering the labour force in Australia. Meanwhile, the youngest will finish up high school in the next few years.
Millennials tend to get a bad rap from hiring managers and the press but the same isn’t true for generation Z.
According to Pew Research, one of the key generation Z characteristics is their driven nature. Gen Z are the most success-oriented generation out there, ranking professional and academic achievement as the most important value to them. A survey by Deloitte found that 57% of gen Z respondents said earning a high salary was one of their top ambitions, and 52% want to make a positive impact on society. What’s more, after growing up during major global recessions and tumultuous governments, gen Z are looking for future-proof jobs and long-term stability over instant gratification.
Despite their drive for personal achievement, gen Z aren’t as concerned with traditional tertiary education as their predecessors. Three quarters of gen Z believe there are alternative ways to get a good education, such as enrolling in online courses or learning on the job. Gen Z are also 100% digital natives, with a significant majority interested in positions within the tech space.
When it comes to choosing an employer, 77% of gen Z say that a company’s diversity and inclusion policy would affect their decision to work there. They’re also interested in a more fluid organisation, with three quarters saying they’d be interested in a position where they could switch between functions in a company.
These generation Z characteristics and values may be welcome news for employers, however, it requires a shift in company hiring and retention strategies, in comparison to their millennial counterparts:
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