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Organisations have long understood the value of corporate social responsibility (CSR) as a way to be actively involved with society at large while making the world a better place. The realisation of the positive impact it has on business if executed thoughtfully, as well as the uplift in employee loyalty and engagement, make it more compelling than ever.
However, it is easy for companies to fall into the trap of simply being seen to be doing the right thing rather than making any real effort. A well-chosen and properly executed CSR program is a win/win situation for the company and society at large.
Many organisations are eager to see the 'real value' of their CSR programs – like a lot of businesses they want demonstrable ROI that adds value to their bottom line. It's understandable – particularly if your organisation is providing people with structured time off to pursue CSR. However, it’s important not to think about CSR in purely monetary terms.
CSR programs give employees a sense that they are working towards a greater goal, this can lead to increasing their sense of commitment. Committed employees are more engaged, more productive and less likely to resign. This will hit your bottom line in a positive way.
This desire to have a sense of purpose is becoming even more pronounced among the younger generations who are entering the workforce and want to work for companies that appear thoughtful, considerate and committed to using their resources and influence to effect positive change. Do this well and you will improve your external value proposition to potential recruits.
When looking to implement a CSR program, it's important to have an authentic and genuine desire to effect positive change. Here are some of the other points to consider:
There is a growing demand amongst job seekers and the community at large for corporate accountability. Companies that take CSR seriously stand to reap a myriad of reputational, employee engagement and talent acquisition benefits.
Need support with hiring committed, engaged team members? Talk to the consultants at Michael Page – Australia’s leading recruitment agency.