How to get a job in sales (and what to look for)

If you’re the sort of person who thrives on interacting with others, closing the deal and winning, a job in sales could be the perfect fit for you. It’s a great time to build a career in the field, with sales becoming one of the top industries for hiring activity in 2021 – and flagged for continued demand. 

But with so many types of sales jobs out there, how do you find the right one for you? And how do you get your foot in the door without having much experience?

Here’s what you need to know about finding a sales job – and choosing a role and company that you’ll be happy in.

Tips for getting a job in sales

Whether you’re just starting out or want to pivot to a career in sales, there are several important steps you can take to maximise your chances of landing a sales job:

1. Build your professional network. One of the best ways to find sales job opportunities is through networking. This can include virtual networking through platforms like LinkedIn, attending networking events and industry conferences, or joining professional associations – anything that will help put you front and centre for prospective hiring managers.
    
2. Upskill. There are a vast range of sales training opportunities available, covering everything from inbound sales to prospecting, cold-calling, lead generation and more. Choose courses that are aligned with the type of sales job you want, and be sure to highlight relevant certifications on your resume and cover letter.
    
3. Promote your transferable skills. Even if you have no direct experience in sales, there are many transferable skills that are key to success in any sales role. When applying for sales jobs, emphasise relevant skills such as interpersonal abilities, clear communication, initiative and time management.

What to look for when applying for sales jobs

Sales is a highly diverse field and there are a wide variety of roles available, so it’s worthwhile knowing what to look for when applying for jobs. Consider the following:

The industry

Almost every industry has its own version of sales roles, so consider the field you’d like to work in. Keep in mind that if you have experience in a particular industry in non-sales roles, this could put you at an advantage when making the transition.

Long-term job outlook

Keep an eye on sales industry trends to get an understanding of the types of sales jobs that are growing versus declining. Certain sales roles, for example in business development and inside sales, are on the rise, while others, such as those in outside sales, are declining.

Compensation structure

Sales compensation can range from no commission (retail sales assistant or sales and marketing manager, for example) to high commission (real estate agent or mortgage broker, for example). While the former offers more stable income, the latter can be more profitable if you’re skilled at what you do. 

Types of leads

Most sales jobs will require you to interact with prospective customers in one way or another. However, some roles involve liaising with inbound leads, while others will involve finding your own sales opportunities.

For the right professionals, a career in sales can be incredibly rewarding and lucrative. If you’re looking for opportunities in the industry, browse our latest jobs in sales or talk to a consultant at Michael Page.